The mission of Campaign4Change (C4C) is to spark the positive conscience
of audiences in the heart of inner cities, schools, detention centers, prisons,
graduations and special venues.

The vision for Campaign4Change was formulated on the premise that all people
are inherently good - some just make bad decisions. For many, the end result of
such bad decisions is the senseless loss of life to prison or ultimately to the grave.
C4C acknowledges the realities that lead to poor decision making. The
overwhelming majority who suffer this despair are African Americans with
impoverished backgrounds. We will make it understood that it is never too late
to change. Our message is universal and unattached to race, age, religion or
gender, nor do we come in the interest of any organization or union. It’s founder
and creator, Mr. Otis R. Lyons, speaks on issues and about lessons learned from
personal experience. A former gang leader and ex-convict, his message is
powerful, and it’s real. Notably he brings to focus to the facts of life.

Utilizing his company, PHATNUM ENTERTAINMENT, Lyons has assembled a
professional middleweight champion boxer and an entourage of entertainers to
help get out his astounding message. Lyons’ personal crusade is “to turn around
the lives of those counted out by society.” Through C4C, he and his team are
committed to reaching troubled hearts and minds through emphasis on the fact
that it’s never too late to turn your life around. But NOW is the time to change…